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The 10-Minute Marketer's Secret Formula
Reaches #11 at 800 CEO READ for the month of August! The 10-Minute Marketer's Secret Formula
selected as a 2005 IPPY Awards Semi-Finalist Independent Publisher's IPPY Awards recognizes excellence in independent publishing
"Can You Handle the Massive Increases in Customers, Sales and Profits You'll Get When You Read "The 10-Minute Marketer's Secret Formula?"
The Death of Mass Marketing That's the eye-opening assertion of Tom Feltenstein, the modern day father of strategic neighborhood and four walls marketing in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.
Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Ray Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back his claim.
Read this book's secrets to begin boosting your profits IMMEDIATELY!
This book is not "academia." This book gives you an actual game plan for executing a foolproof neighborhood marketing program, starting NOW!
Thousand and thousands have reaped the benefits of this message at Tom's world-famous Marketing War College. While it's a revolutionary concept today, it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, McDonald's, Nordstrom's, Starbucks and even Wal-Mart. These philosophies are essential for any business that depends on generating sales. Tom has preached the magic of Neighborhood Marketing for over three decades in his speeches, strategy sessions, his famous Marketing War Colleges, consulting and at his held regularly in Palm Beach.
Want even more information? Feltenstein extends this philosophy in , the complementary tactical book to the strategy of Neighborhood and Four Walls Marketing.
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"Tom
Feltenstein is either completely, stupendously, stunningly
wrong, or he is a stone genius whose counter-intuitive insights
will transform the marketing business. I'm betting on the
latter. Read this fascinating book and you're likely to come
to the same conclusion." 
"Most
people expect to find gold in the ground. But Tom Feltenstein's
new book, "The 10 Minute Marketer's Secret Formula" puts solid
gold marketing and promotional ideas between two covers of
an outstanding marketing read. Anyone, in any business can
take away dozens of money making ideas and still have leftovers.
It truly is a must read for anyone, especially those with
limited budgets, who sincerely want to market better, promote
better and make a difference in their community."
"Tom's
ideas aren't just the makings of a marketing plan. His thoughts
form the basis of a business model that cuts to the heart
of your business. It begins as a virus within the four walls
of your store, spreads within your internal customers and
eventually becomes pandemic." 
"Tom Feltenstein's latest book is a must read for business
owners who want to increase sales and profits inside their
four walls and in their immediate trading areas. His hands-on,
how-to information is an invaluable resource that eliminates
the need for any mass-media advertising. I highly recommend
this book if you're serious about growing your company."
"Marketing people often forget that a strategy is only
as good as the tactics that accompany it. Tom Feltenstein's
brilliant new book should go a long way in helping you add
muscles to your marketing strategies."
"Most marketers are too stuck and too scared to do stuff
that really and truly works. If you're willing to get off
your couch and make something happen, this book is a fine
place to start."
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